Among the adult population who have purchased at least one book in the past twelve months, 57% are women and 43% are men. The Biennial Book Fair of Pernambuco is taking place at the Convention Center. Approximately 84% of the Brazilian population over 18 years old did not purchase any books in the last 12 months, according to the unprecedented research “Overview of Book Consumption,” released on Thursday (7). Conducted by Nielsen BookData and commissioned by the Brazilian Book Chamber (CBL), the study reveals that 60% of these individuals consider reading a worthwhile habit but feel…
Survey: 84% of Brazilian adults didn’t buy any books in the past year.
