The Department of Trade and Industry (DTI) has forged a collaboration with the popular e-commerce platform, Shopee, in an effort to showcase halal food vendors on its online marketplace. In a statement, Shopee expressed that this joint endeavor seeks to provide support to micro, small, and medium enterprises (MSMEs), while simultaneously facilitating the availability of halal products for both sellers and consumers in the digital sphere. By joining forces with DTI, Shopee aims to further its objectives of fostering growth and inclusivity within the e-commerce industry.
The partnership between DTI and Shopee emerges as a strategic move to tap into the flourishing market demand for halal food products. With the global Muslim population reaching approximately 1.9 billion individuals and exhibiting a notable preference for certified halal goods, the inclusion of halal food sellers on Shopee’s platform is expected to open up new avenues of growth and profitability for MSMEs. By seamlessly integrating these businesses into the digital realm, the collaboration endeavors to create a more accessible and convenient environment for entrepreneurs and consumers alike.
Through this initiative, DTI and Shopee aim to empower MSMEs by leveraging the reach and capabilities of the e-commerce platform. Recognizing the significance of MSMEs in driving economic progress and job creation, the partnership seeks to provide these businesses with a leveled playing field, enabling them to thrive in an increasingly competitive market. By granting them enhanced visibility on Shopee, MSMEs can harness the platform’s extensive user base to expand their customer reach and amplify their brand presence.
In addition to benefiting MSMEs, the integration of halal food sellers on Shopee’s platform also addresses the growing demand for halal-certified products among consumers. As the e-commerce industry continues to gain momentum worldwide, the partnership recognizes the need to cater to diverse dietary preferences and religious requirements. By offering a wide range of halal food options, Shopee is in a prime position to capture this expanding market segment and foster inclusivity within its online ecosystem.
As the collaboration between DTI and Shopee progresses, it is anticipated that the partnership will yield significant positive outcomes for both businesses and consumers. By leveraging their respective expertise and resources, this joint effort aims to drive digital transformation in the e-commerce landscape, promote economic resilience, and facilitate the growth of MSMEs. Through the inclusion of halal food sellers on its platform, Shopee stands poised to solidify its position as a leading player in the e-commerce industry while simultaneously catering to the evolving needs of its diverse customer base.
In conclusion, the partnership between DTI and Shopee marks a significant milestone in the advancement of the e-commerce sector. By showcasing halal food sellers on its platform, Shopee not only supports the growth and accessibility of MSMEs but also addresses the rising demand for halal products among consumers. Together, DTI and Shopee are well-positioned to make a lasting impact on the e-commerce landscape, fostering economic empowerment and inclusivity in the digital era.
