There has been a notable upsurge in the fascination surrounding Business Model Innovation (BMI). However, there remains a dearth of substantial empirical data elucidating its enduring impact. This void is currently being addressed by the diligent research endeavors of esteemed individuals such as Prof. Dr. Lutz Göcke from HS Nordhausen, Matthias Menter from FSU, Dr. Christopher Zeeb from FSU, and Thomas Clauss from Uni Witten. In their quest for knowledge, they adopt a methodological approach to scrutinize the effects and differentiations encompassing three fundamental dimensions: value creation, value proposition, and value capture. Put simply, this investigation seeks to unravel the mechanisms behind value generation, ascertain the pledges made regarding value delivery, and establish how this value is quantified.
The focal point of this research lies in comprehending the intricate interplay between the aforementioned dimensions of BMI. By delving into each facet, the scholars aim to provide a comprehensive understanding of the underlying dynamics that facilitate sustained success in business model innovation.
Firstly, the examination revolves around value creation. This process involves discerning how organizations generate and enhance value through their innovative business models. Shedding light on this aspect is crucial to grasp the foundation upon which novel approaches to commerce are built. Understanding how value is conceptualized, cultivated, and refined allows us to appreciate the transformative potential of business model innovation.
Secondly, the researchers delve into the realm of value proposition. Here, the focus shifts towards the promises made by organizations to stakeholders, be it customers, investors, or partners. Unraveling the intricacies of value propositions enables us to discern the unique selling points of various business models and the inherent benefits they offer. Investigating this dimension facilitates a deeper comprehension of the strategies employed by enterprises to captivate and retain their target audience.
Finally, the study scrutinizes value capture—the means by which organizations extract and measure the value created and delivered. This dimension provides insights into the metrics, methodologies, and mechanisms employed by companies to gauge the impact and effectiveness of their business model innovations. Understanding how value is quantified and harnessed allows businesses to make informed decisions, evaluate their performance, and ascertain the viability and sustainability of their innovative efforts.
Through their meticulous research, Prof. Dr. Lutz Göcke, Matthias Menter, Dr. Christopher Zeeb, and Thomas Clauss aim to bridge the existing gaps in our understanding of Business Model Innovation. By unraveling the multifaceted aspects of value creation, proposition, and capture, they seek to equip organizations with valuable insights that can inform their strategic decisions, enhance their competitive advantage, and foster long-term success.
In conclusion, this research endeavors to fill the void in empirical evidence regarding the long-term effects of Business Model Innovation. Through a methodological examination of value creation, value proposition, and value capture, the scholars strive to shed light on the intricacies of this phenomenon and provide organizations with a deeper comprehension of the dynamics that underpin successful business model innovation.
