Netflix’s ‘glocal’ strategy ensures success: From ‘Money Heist’ to ‘Squid Game’.

Money Heist, the renowned Spanish series, has achieved unprecedented global success, largely attributed to its availability on the streaming giant Netflix. Originally produced by Atresmedia, the show gained international recognition after Netflix acquired its rights. With its gripping storyline and compelling characters, Money Heist has captivated audiences worldwide, solidifying its position as the most-watched Spanish series of all time.

In the autumn of 2021, just weeks following the conclusion of Money Heist, another foreign series took Netflix by storm. This time, it was Squid Game, a South Korean production that quickly skyrocketed to become the platform’s most-watched content. The timing of these phenomenal successes is no coincidence but rather a reflection of the evolving global television landscape.

The rise in popularity of non-English language shows owes much to the expanding reach of streaming platforms like Netflix. These platforms have played a vital role in breaking down language barriers and introducing viewers to captivating stories from diverse cultures. Money Heist and Squid Game are shining examples of this phenomenon, proving that quality storytelling can transcend geographical boundaries.

Money Heist’s appeal lies not only in its thrilling plotline but also in its well-crafted characters. The series follows a group of skilled criminals who execute meticulously planned heists while using codenames derived from cities. Led by the enigmatic mastermind known as “The Professor,” the group finds themselves entangled with unexpected twists and turns, keeping audiences on the edge of their seats throughout the show’s run.

Similarly, Squid Game captured the imagination of viewers with its unique concept. The series centers around a deadly competition where contestants play traditional children’s games with lethal consequences. As the participants face dire circumstances, the narrative explores themes of societal inequality and the lengths individuals are willing to go for financial gain.

The success of these two series showcases the growing appetite for international content among global audiences. Viewers are increasingly seeking out shows from different cultures, eager to explore narratives that offer fresh perspectives and unique storytelling techniques. Streaming platforms have become the catalysts for this cultural exchange, ensuring that high-quality content from around the world reaches a wider audience.

With the continued success of Money Heist and Squid Game, it is evident that the entertainment landscape is evolving. Traditional borders are becoming less relevant as viewers embrace content that transcends language and cultural barriers. As streaming platforms continue to invest in diverse programming and audiences become more open to exploring international shows, the future of global television seems promising.

In conclusion, Money Heist’s status as the most-watched Spanish series can be attributed to Netflix’s global distribution, while Squid Game’s rapid ascent to popularity underscores the growing demand for non-English language content. These successes mark a significant shift in the television industry, where international shows are gaining recognition and captivating audiences worldwide. As the world becomes increasingly interconnected, the power of storytelling continues to unite viewers from all corners of the globe.

Ethan Williams

Ethan Williams