Amsterdam’s TheyDo secures €31 million in growth funding.

The company will allocate the funds towards research and development in AI, as well as quantitative and qualitative data analysis. Additionally, it has outlined plans for expansion into the American market. Established in 2019, TheyDo specializes in ‘journey management’, a process that involves mapping out customer interactions and experiences. This includes tracking a customer’s concerns, preferences, and engagement with the brand throughout their journey.

The decision to invest in AI research underscores the company’s commitment to harnessing cutting-edge technologies to enhance its services and offerings. By focusing on both quantitative and qualitative data, TheyDo aims to gain deeper insights into consumer behavior and preferences, enabling them to tailor their solutions more effectively.

Moreover, the expansion into the United States signifies a strategic move to tap into new markets and broaden its global footprint. This growth strategy aligns with the company’s vision to reach a wider audience and establish a stronger presence in key regions around the world. The move into the American market reflects their ambition to capitalize on the vast opportunities available in one of the world’s largest economies.

TheyDo’s core expertise lies in journey management, a critical aspect of modern business operations that revolves around understanding and optimizing the customer experience at every touchpoint. By leveraging innovative technologies and data-driven insights, the company empowers businesses to create seamless and personalized customer journeys that drive loyalty and long-term success.

Through their platform, TheyDo provides businesses with the tools and capabilities to track, analyze, and optimize customer interactions across various channels. This comprehensive approach enables companies to identify pain points, anticipate customer needs, and deliver tailored solutions that resonate with their target audience.

As TheyDo continues to evolve and expand its operations, the investment in AI research and development underscores its commitment to innovation and excellence in the field of customer experience management. By investing in emerging technologies and data analytics, TheyDo is poised to stay ahead of the curve and deliver value-added solutions that meet the evolving needs of businesses in an increasingly digital landscape.

In conclusion, TheyDo’s strategic investments in AI, data analysis, and expansion initiatives showcase its dedication to staying at the forefront of the industry. By combining technology-driven solutions with a deep understanding of customer behavior, TheyDo is well-positioned to drive meaningful change and transformation in the realm of journey management and customer experience optimization.

Isabella Walker

Isabella Walker