T-Mobile and Tele2 have rebranded as Odido, effective immediately. With this merged brand, they now boast a customer base of 8 million. CEO Soren Abildgaard claims that this “radical repositioning” is designed to cater to the changing demands of customers today. Odido intends to depart from the conventional approach followed in the telecommunications industry thus far, focusing not on technology but rather on…
T-Mobile and Tele2 Rebrand as Odido, Unveiling New Identity
