The negative discourse surrounding the circulation plan in Ghent has resulted in an exodus from the city. Let us not repeat the same mistake. This is the plea made by Nico Volckeryck, regional director of the Neutraal Syndicaat voor Zelfstandigen (NSZ) in Antwerp. While he acknowledges the concerns regarding the new parking regulations, he advocates for a more positive approach to communication. Volckeryck emphasizes that the city will remain accessible no matter what.
Volckeryck’s call for a shift in communication strategy stems from the detrimental impact experienced in Ghent due to negative publicity surrounding the implementation of the circulation plan. The plan, aimed at reducing traffic congestion and promoting alternative modes of transportation, has faced significant backlash from residents and businesses alike. The resulting negative perception has led to a decline in visitors and commerce, painting a grim picture of a city struggling to cope with the consequences of its own policies.
In light of this cautionary tale, Volckeryck urges stakeholders involved in similar urban initiatives to adopt a different mindset when communicating with the public. While acknowledging the legitimate worries surrounding the adjustments to parking regulations, he highlights the importance of emphasizing the continued accessibility of the city. By doing so, Volckeryck hopes to prevent a mass exodus from Antwerp, as witnessed in Ghent.
It is essential to strike a balance between addressing concerns and instilling confidence in the public. Rather than fueling fear and uncertainty, Volckeryck advocates for highlighting the measures in place to ensure accessibility. Assurances can be provided that the city remains open for business, regardless of the changes being implemented. In doing so, the focus shifts towards the potential benefits of the plan, such as reduced congestion and improved air quality, rather than dwelling solely on the inconveniences.
Volckeryck contends that effective communication is paramount in navigating the challenges associated with urban planning initiatives. Learning from the negative experiences of Ghent, he stresses the need for open dialogue and engagement with all stakeholders. By actively involving residents, businesses, and community organizations in the decision-making process, concerns can be addressed, and alternative solutions can be explored collaboratively.
In conclusion, Nico Volckeryck, regional director of NSZ in Antwerp, urges a departure from the negative communication approach that plagued Ghent’s circulation plan. By adopting a more positive outlook and emphasizing the accessibility of the city, Antwerp can avoid the same fate. Effective communication, rooted in transparency and engagement, will be crucial in overcoming challenges associated with urban planning initiatives.
