Invest in Your Weak Ties: Insights from Nine’s Jenna du Preez

NGEN, the training program for media professionals launched by the Media Federation of Australia (MFA), is the focus of this monthly column. Aimed at enhancing the skills and knowledge of industry practitioners, NGEN provides a platform for individuals to develop their expertise in the ever-evolving media landscape.

With its commitment to cultivating talent and fostering growth within the media sector, the MFA has recognized the need for ongoing education and skill development. In response to this, NGEN was established as an initiative to equip media professionals with the tools necessary to succeed in today’s dynamic industry.

Through a comprehensive curriculum, NGEN offers participants a wide range of educational opportunities. The program encompasses various aspects of media, including advertising, marketing, communications, and digital platforms. By addressing these diverse subjects, NGEN ensures that individuals gain a holistic understanding of the media landscape and are prepared to tackle the challenges that arise.

The curriculum is carefully designed to reflect the latest trends and advancements in the field. Industry experts and thought leaders contribute their insights, providing valuable perspectives that shape the program’s content. This collaborative approach ensures that NGEN remains up-to-date and relevant, empowering participants with the knowledge required to navigate an ever-changing media environment.

One of the key strengths of NGEN lies in its emphasis on practical learning experiences. Participants are given the opportunity to apply their newfound knowledge through hands-on exercises, case studies, and real-world simulations. This experiential learning approach allows individuals to develop critical thinking skills and problem-solving abilities, preparing them for the complexities of the media industry.

Furthermore, NGEN recognizes the importance of networking and collaboration in building successful media careers. The program facilitates connections among participants, enabling them to forge meaningful professional relationships. Through workshops, seminars, and networking events, individuals can expand their industry networks and access new opportunities for growth and advancement.

NGEN also prioritizes diversity and inclusivity within the media sector. The program actively encourages participation from individuals belonging to underrepresented groups, ensuring equal access to resources and opportunities. By fostering a diverse community of media professionals, NGEN aims to drive innovation and creativity in the industry.

In conclusion, NGEN serves as a vital platform for media professionals to enhance their skills and stay ahead in an ever-evolving industry. With its comprehensive curriculum, practical learning experiences, focus on networking, and commitment to diversity, NGEN is shaping the future of media by equipping individuals with the knowledge and tools they need to thrive.

David Baker

David Baker