Morcote TI and Saint-Ursanne JU are among 53 tourism villages globally recognized by the United Nations World Tourism Organization (UNWTO). With nearly 260 applications vying for the prestigious title of best tourism village, these two Swiss destinations have secured their place on the coveted list.
The UNWTO has always been committed to promoting sustainable tourism and recognizing outstanding destinations that excel in preserving their cultural heritage while offering unique experiences to visitors. The selection process for the best tourism villages involved a rigorous evaluation of each contender’s natural beauty, cultural richness, authenticity, and commitment to sustainable practices.
Situated in the canton of Ticino, Morcote TI captivates travelers with its picturesque landscapes and historical charm. Nestled on the shores of Lake Lugano, this enchanting village embraces visitors with its narrow cobblestone streets, colorful facades, and well-preserved medieval architecture. Its strategic location amidst the verdant hills provides breathtaking panoramic views of the lake and surrounding mountains. Morcote TI offers a serene atmosphere, allowing tourists to immerse themselves in the tranquility of nature while exploring its fascinating history.
In the canton of Jura, lies the captivating village of Saint-Ursanne JU. Known for its rich cultural heritage, this medieval gem exudes a timeless charm that attracts history enthusiasts and nature lovers alike. Saint-Ursanne JU is renowned for its beautifully preserved abbey, dating back to the 7th century, and its well-preserved city walls. As visitors wander through its narrow alleys, they are transported back in time, experiencing the essence of medieval life. The village’s proximity to the Doubs River adds to its allure, providing opportunities for scenic walks and outdoor activities.
Being recognized as one of the best tourism villages by the UNWTO not only brings prestige but also highlights the efforts made by Morcote TI and Saint-Ursanne JU to promote sustainable tourism. Both villages have implemented measures to ensure the preservation of their cultural and natural assets, fostering a harmonious relationship between tourism and the environment.
The global competition for the best tourism village title reflects the growing importance of responsible tourism and the need to protect and celebrate destinations that embrace sustainability. Morcote TI and Saint-Ursanne JU have set an exemplary standard for other tourism villages worldwide, showcasing how a balance can be achieved between tourism development and environmental conservation.
With their inclusion among the UNWTO’s selection of esteemed tourism villages, Morcote TI and Saint-Ursanne JU have solidified their positions as must-visit destinations for travelers seeking authentic experiences and a glimpse into Switzerland’s rich cultural tapestry. The recognition serves as a testament to the exceptional qualities these villages possess and reinforces their status as hidden treasures waiting to be discovered by curious explorers.
As the world continues to prioritize sustainable travel, the spotlight on remarkable tourism villages like Morcote TI and Saint-Ursanne JU will undoubtedly inspire other communities to follow in their footsteps, preserving their own unique heritage and embracing responsible tourism practices.
