Morocco turns away from French wheat, seeking alternatives for import.

Morocco has witnessed a decline in its wheat imports from France this year, and this trend is expected to continue into the following year. The reason behind this shift can be attributed to the intense competition between Russia and France in North Africa, a region that accounts for 15% of the continent’s global wheat imports. Alexandre Marie, the chief analyst for Agritel at Argus Media France, predicts that France will export approximately 4.3 million metric tons of soft wheat to Algeria and Morocco in the 2023/2024 season, representing 45% of the total projected exports.

The reduction in Morocco’s reliance on French wheat imports reflects the changing dynamics of the grain market in North Africa. In recent years, Russia has emerged as a formidable competitor, leveraging its strategic advantages such as lower transportation costs and competitive pricing. As a result, Morocco, along with neighboring Algeria, has been diversifying its sources of wheat imports, seeking more cost-effective options.

Furthermore, the significance of the North African region as a major consumer of wheat cannot be understated. With a considerable share of the world’s wheat imports, the region plays a crucial role in shaping global trade patterns. As Morocco and Algeria vie for the most advantageous deals, major wheat exporters like France and Russia are intensifying their efforts to secure lucrative contracts within these markets.

Looking ahead, the prospects for French wheat exports to North Africa remain uncertain. While France currently holds a prominent position in terms of wheat exports to the region, the growing competition from Russia poses a challenge. Russian wheat has gained favor among buyers due to its competitive prices and improved quality. This has prompted countries like Morocco and Algeria to reconsider their traditional reliance on French imports and explore alternative suppliers.

Nevertheless, France still enjoys certain advantages that may help maintain its presence in the North African market. Its proximity to the region ensures shorter transportation distances, which can contribute to lower logistics costs. Additionally, France boasts a long-standing reputation for supplying high-quality wheat, an attribute that appeals to discerning buyers in Morocco and beyond.

In conclusion, the decline in Moroccan wheat imports from France reflects the intensifying competition between France and Russia in North Africa. As both countries strive for a larger share of the lucrative wheat market, Morocco and Algeria are diversifying their sources of imports. While France remains a significant player in the region, it faces challenges from Russia’s competitive pricing and improved product quality. However, France’s proximity and reputation for high-quality wheat may provide some advantages that could help sustain its presence in this evolving market.

David Baker

David Baker